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How to Start an Online Casino [Tips for 2023]

online casino

The online casino business is one of the best lucrative businesses to get into now. And you don’t need to have previous experience to begin. All you need to know is how to start an online casino. 

The starting costs will be high if you want to know how to start an online casino. And the licensing and laws are vast. So you'll have to do your research and choose the license you need. 

However, the casino business will yield massive profits when customers sign up on your platform. And that's what this guide is about. We'll show you the best way to start online casino, go through the cost, and find effective ways to get customers. 

Let’s begin. 

How to Start an Online Casino and Make It Work

Some people say that starting an online casino is quite complex and frustrating. But that's not entirely accurate, especially if you follow the below-mentioned steps. These steps will show you how to overcome initial challenges that may be out of your control. 

But you can still find a way to make it less burdensome. There are three primary steps on how to start an online casino in the US: preparation, launch, and marketing. 

Let’s go through each step: 

Step 1: Prepare the Foundation 

Take Care of the Legal Issues 

how to start an online casino

Before you start online casino, know that each jurisdiction has its specific process for obtaining a license. And these processes are usually bureaucratic and quite complex. For example, you may conduct background checks to ensure thorough due diligence. 

Furthermore, you may have to complete extensive paperwork. Another factor to consider is the time it takes to get a license. Usually, people starting an online casino opt for Curaçao because of its six-week licensing process. 

However, established online casinos usually have the patience to wait six months for a license in Malta. So search for services that can help you get a license. 

You can also use the white label casino solution because it already has a gaming license from a software provider. 

Consider the Online Casino Software

After settling all the legal matters, the next step is to choose reputable online casino software. When searching for the right software, consider the quality and the cost. 

Good software should have an efficient casino management system, including a compelling design and a wide range of popular casino games, like online slot games

The software provider’s packages should include hosting services, game updates, and technical support. Even though they are costly, the financial investment is worthwhile. 

That's because these software providers can help you through the entire process, increasing the chances of the business succeeding. 

Plan Your Marketing Strategy

how to start an online casino

You need an effective marketing strategy to succeed in your online casino business. You need to do competitor research to understand their strategies, return on investment, etc., to create a unique selling point for your customers. 

Base your marketing strategy on the best practices o advertising, promotion, and brand development. You can contact online marketing companies or experts in online gambling to help you. 

These agencies will help you find the best offers on the market and choose the right people before launching your website. 

Develop a Budget 

If this is your first time in the online casino business, you must set a budget for the first year of operation. For example, you need to set up a budget before developing a website, not after. 

Also, remember that you should anticipate higher costs and earn your customers' trust from the beginning. Consider the following budget breakdown if you want to know how to start an online casino: 

Allocate more of the budget to the casino software setup at the pre-launch stage. This ensures that your customers get the best quality. 

After the launch, you can allocate half the budget to marketing and casino promotions to attract more players. 

Step 2: Begin the Launch 

start your own online casino free

Launching your online casino will depend on you and the software provider. Usually, it takes around three months for the developers to set up the numbers, which includes 

  • setting up the platform and online casino games
  • adding unique features, 
  • Customizing settings, etc. 

You can hasten the launching process by providing quick feedback to developers and designers. It’s crucial to answer any questions the developers might have quickly. 

However, if you want to know how to start an online casino in the US, remember that the legal and financial aspect is your sole responsibility. So make sure you have the right people to assist you. 

Step 3: Market Your Online Casino

The last step on how to start online casino is to market your casino business. You must develop an effective marketing strategy and reliable affiliate system to improve website engagement and increase traffic. 

You need to study your competitors, learn from their mistakes, and develop a better system that works for you. The beginning may be challenging, but you can make your online casino one of the best. 

If you don’t know what to do or the steps to take, consider partnering with services that can help you start the casino, such as GamesIslands, RiverMonster casino, Riversweeps, etc. 

How Much Does It Cost to Start an Online Casino 


There are numerous factors in determining the exact cost of developing an online casino. And that can make it complex, especially if you don’t know what you’re doing. 

For instance, an online casino designed on a template solution is less costly than a custom-designed casino. Also, it'll cost more to have a game package from multiple providers than to have one provider. 

So if you want an accurate estimate, contact experts like RiverMonster, who'll consider your preferences and provide a quote. 

Costs in Pre-Launch and Post-Launch Stages

Generally, you can categorize online casino development into pre-launch and post-launch stages. 

Pre-launch expenses include 

  • software setup (30-40% of overall costs), 
  • licensing processes (10-20%), 
  • marketing activities (30-40%), and other expenditures like salaries. 

As explained earlier, the starting phase usually requires more financial investment than maintenance. After launching your online casino, you'll have ongoing expenses.  

Marketing and promotion are the most important. Other operational costs include personnel salaries, license fees, royalties to game providers, etc. However, you can quickly offset these expenses when the revenue starts coming in. 

So how much does it cost to start an online casino? There's no specific answer. You can draw an estimate from what we've discussed in this section. You can also contact experts to help you come up with an estimate. 

How to Choose the Best Payment Method

Choosing the right payment method is crucial if you want to know how to start an online casino. Your customer experience, revenue, and compliance with the laws rely on a reputable payment partner. Here are some essential factors to consider:


You should prioritize payment security. Look for a payment method with robust encryption and follows the casino industry compliance standards, such as PCI DSS. Also, make sure that your payment method has fraud prevention measures in place.

Payment Platforms

Make sure your chosen platform supports numerous payment options, such as e-wallets, credit cards, cryptocurrencies, etc. 

Fees and Pricing: Compare payment gateways based on their transaction and monthly fees to find the best value for your business.

Ease of Integration

Select a payment method that can integrate with your online and mobile casino without issues. That's one way of losing your customers, which can affect your casino business. 

Customer Support

how to start an online casino

Choose a payment method with responsive customer support to quickly handle any issues or queries.


Check if the payment services comply with relevant regulations in your jurisdiction, such as know-your-customer (KYC) and anti-money laundering (AML) requirements.

So if you want to know how to start an online casino in the US without any issues, consider these tips to choose the right payment services. That’s because it’s one sure way to lose customers. 

Start Your Own Online Casino Free 

As we've said earlier, if you want to know how to start an online casino, you must consider several factors to succeed. These steps come with a budget. So you can't start your own online casino free. 

However, you can reduce the overall cost with careful planning, investment, compliance with legal regulations, etc. And that's what we've covered in this guide. 

For example, one of the best ways to save costs is to seek assistance from reputable online casino services like Fire Kirin. These services can help you manage costs and help you start your online casino. 

So if you want to start your own online casino free, seek the help of professionals to reduce costs. 


If you want to know how to start an online casino successfully, go through this guide. It can be complex if you don't have the proper foundation. But this guide can help you step in the right direction. And if you've been wondering about this question, "How much does it cost to start an online casino?" several factors are involved. So no one can give you an exact figure. However, you can ask professionals who can help you develop an estimate based on the type of casino business you want to build. So if you want a lucrative casino business, go ahead. Have a budget and create a plan to follow through. 

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